History of search engine optimization-

We all have heard about the word SEO in Digital marketing field. Whenever you want to create website and wants to drive traffic to your newly created website you must have heard about that you have do SEO inorder to drive traffic to your website. Friends, SEO which stands for Search Engine Optimization is a way to promote your all the digital products or your digital business. With the help of SEO you are able to drive traffic to your website. It helps in ranking your website on Google’s SERP page.

We heard alot about SEO and whenever we are thinking to drive some traffic to our website then everyone suggests that do SEO of your website. It will help in increasing the traffic of your website. So, SEO is just like tool through which you can drive unlimited traffic to your website you need just apply the correct strategies of SEO.

SEO is a way to rank to your website on the top page’s of Google’s SERP. Friends, with the help of SEO you can promote any of your digital product or company. In this article we are going to explore about History of search engine optimization and types of SEO and benefits of SEO. Let us discuss about SEO in details.

What is SEO?

SEO- SEO stands for Search Engine Optimization. It is a way to promote online digital products or services that you offers. In other words we can say that SEO is a way to improve the online presence or visibility of your products. It a way to drive traffic to your websites and increasing it’s visibility on SERPs of Search engines.

SEO is a very important because it helps to grow your business and services or websites digitally. It will help to increase organic searches on your websites. It is basically used to optimize your website’s content so that it is easy to rank and it also helps in technical configuration of your websites.

It also helps in building trust of potential customers. It helps in the growth of your business. So this is all about SEO. SEO provides boost to your online presence.

Let’s know about benefits of SEO-

Benefits of SEO-

The following are the benefits of SEO-

• Traffic increase- SEO helps to drive traffic to your website by improving it’s visibility on SERPs of search engines.
• Organic Traffic Growth- SEO also helps in increasing organic traffic to your website.
• Increasing Visibility- It helps in increasing visibility of your products/services digitally.
• Awarness of Brand- With the help of SEO you can promote your brand which helps you to gain potential customers.
• User’s experience- SEO helps to optimize your content which helps in the enhancement of User experiences.

Types of SEO-

There are many types of SEO but we are going to discuss about only four main types of SEO and these are as follow-

4 Main types of SEO-

• On- Page SEO
• Off- Page SEO
• Technical SEO
• Local SEO.

Let us discuss about the above mentioned types of SEO-

On- Page SEO-

On- Page SEO can be defined as the process through which you are optimizing the content of website inorder to improve it’s visibility or ranking on SERPs of Search engines. For example- Creating content and optimizing the content, optimizing the Meta descriptions, optimizing the title and Internal link buildings etc. This is called On- Page SEO.

Off- Page SEO-

Off- Page SEO, we can define Off- Page SEO as the process of optimizing your website externally means outside of your website by building the authority of website. For example- Creating Backlinks, by using or promting it on Social media, and Guest posts. This is known as Off- Page SEO.

Technical SEO-

Technical SEO can be defined as it is the process which ensures that a particular website completes it’s criteria of all the technical requirements which is necessary for Search engines. For example- Optimizing site page speed, and site’s security and Search console setup etc. So, this is called Technical SEO.

Local- SEO-

Local SEO is a way to promote your business and services or your websites in the local search results of Google’s SERPs. For example- Creating localized contents and Use Google My Business etc. This is called Local SEO.

History of search engine optimization-

History of search engine optimization- Friends, now let’s explore about what is the History of search engine optimization. Friends, today SEO has become one of the most important tool for those who wants to promote their business digitally. The website developers wants to rank higher on SERPs of search engines so for this they also use SEO as a tool for improving their website’s ranking on Google’s SERPs.

The term “SEO” which stands for Search Engine Optimization was introduced in 1997. The term SEO was coined by Bruce Clay. Bruce Clay popularized this term. Webstep Marketing Agency was the first agency which use the term “SEO” in their marketing material in the year 1997.

If we talk about the introduction of the term “SEO” in India, so SEO was firstly introduced in India around the early 2000s when many business started to realizing the importance of online presence of business or their brands. The growing number of online business and services led to rise of the term SEO in India. So companies started their online presence and improve their brand awareness through SEO.

Friends, this is all about the History of search engine optimization.

Conclusion-

Friends, SEO is known as Search engine Optimization, it is a way to optimize your content and with the help of this you can increase your visibility on SERPs of search engines. Friends, this article is totally about SEO and it’s types and benefits. I hope this article helped you to know about History of search engine optimization. I hope that this article provided you the valuable information about SEO and provided you information about History of search engine optimization. Hope this article proved to be helpful for you.